01
Friendly Seasonal Calendar
Shop > Calendar
A record of the season’s rhythm, at a glance
We hand-draw the seasonal ingredients
you meet each month, bringing a healthy
rhythm of living into your space.
Brand Story
A Record of the Seasons
Everyone has their own time to shine.
We record those fleeting seasons.
Born from nature and returning to it,
flowers bloom and fruit ripens.
We capture each moment in illustration,
and bring the most delicious instant to your table.
Just as the sun’s energy touches the earth and nurtures life,
we hope the records and flavors of Friendly Store fill your days
a little more richly and warmly.
Our Shop & Project
Tools to Savor the Seasons
03
Friendly Seasonal Dictionary
Projects > App Guide
A guide to a sustainable seasonal life
Nutrition, storage tips, and recipes for
every ingredient — plus tailored picks from
an AI chef. Every bit of seasonal wisdom,
smartly gathered for a healthier table.
02
Friendly Morning
Shop > Food Package
A table for the most delicious moment
A harmony of fresh seasonal fruit you can only enjoy right now, farm-fresh Greek yogurt, and granola — bringing nature’s vitality to your morning.
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04
Seasonal Notes
Projects > Season Rhythm
Time to tune your days to nature’s rhythm
Our ancestors divided the year into twenty-four solar terms, enjoying the food and way of living best suited to each passing season. Friendly Store borrows that wisdom, sending warm messages with a modern reading of each solar term and recipes you can fully enjoy at today’s table.
Add Friendly Store on KakaoTalk to receive restock news and our Seasonal Notes messages.
Browse all Friendly Store products at our official store.
Archive & Media
Our Journey
Since 2020, we have gathered and
recorded the seasons.
That time became the ‘Friendly Seasonal Calendar,’
a new standard for what a calendar can be.
With Friendly Morning, our app, Seasonal Notes, and more,
our work to enrich your experience continues.
Time Proves Us
2020Friendly Store founded
2021‘Friendly Seasonal Calendar’ goes on sale
2022Trademark & design patent for the Friendly Seasonal Calendar
2022Friendly Seasonal Dictionary app
launched
launched
2024Seasonal Notes service launched
2025Friendly Morning launched
Calendars Sold to Date
60,000copies
Total Reviews
10,000reviews
Repurchase Rate
40%
Patents & Trademarks
Media
Featured on MBC’s Point of Omniscient Interfere,
the YouTube channel ‘Hello, I’m Choi Hwa-jung,’
and many other media outlets,
we continue to prove our value.
Contact & Connect
Let’s Talk
- B2B collaboration & partnership inquiries
- Branded content & advertising partnerships
- Distribution & sales proposals
- Product & service feedback
- Media & press inquiries
- From questions to a friendly hello